YOU NEED A DRIVE, A CHALLENGE AND A PASSION TO BECOME THE BEST.
YOU DON’T WIN ALONE, SINCE THE TEAM IS AS STRONG AS THE WEAKEST PLAYER.
YOU NEED A DRIVE, A CHALLENGE AND A PASSION TO BECOME THE BEST.
YOU DON’T WIN ALONE, SINCE THE TEAM IS AS STRONG AS THE WEAKEST PLAYER.
#WEAREACTIONSPORTS
Your 360°
brand pioneer
Dutch national ice hockey player Harry Wielheesen founded B&W Sporttrade in 1984. Born with an entrepreneurial spirit combined with a passion for sports. The acquisition of O’Neill was the start of the company’s success. 5 years later, Action Sports made its presence in the market, a private owned company founded in 1989. The company is centrally located in Europe, Würselen (Germany), at the cornerstone with Belgium and the Netherlands. Throughout the years the company has successfully established itself as one of the leading sports, outdoor and lifestyle fashion distributor with a diverse portfolio of leading global brands in Europe.
Action Sports was appointed as distributor for Diesel footwear for DACH countries.
Awarded “Best in Class” Backpack & 35th anniversary of The Wielheesen Group.
to be up to date.
#WEAREACTIONSPORTS
Your brand pioneer
Together we build brands that dare to make a difference since 1984.
Based on this philosophy we will take your brand to the next level.
We are your 360 degrees brand pioneer.
#WEAREACTIONSPORTS
Your brand pioneer
Together we build brands that dare to make a difference since 1984. Based on this philosophy we will take your brand to the next level. We are your 360 degrees brand pioneer.
#WEAREACTIONSPORTS
Your brand
pioneer
Together we build brands that dare to make a difference since 1984. Based on this philosophy we will take your brand to the next level. We are your 360 degrees brand pioneer.